Olay 'Line'

Starting life as Saatchi & Saatchi NY initiated brief, the strength of the idea alone meant this was a project Slinky jumped at bringing to life. The design style needed to be simple, and relied on the integrity of the line, so Slinky’s Maria Manton and Director Suzanne Deakin took the idea one step further by proposing the entire 60 seconds be hand drawn. It took over 900 drawings to make the commercial. The cherry on the cake is the fabulous soundtrack from the original London stage recording of ‘The Sound of Music’.

Stills

Credits